Video story telling
Here are examples of video storytelling that show the impact of The Fedcap Group’s work on the lives of individuals, families and communities. The videos are used to engage donors, funders and other stakeholders, and create a powerful emotional connection with the agency’s mission and brand. I served as project lead on these videos—identifying the subjects, conducting multiple interviews, and writing the video scripts.
Written stories & profiles
Here are examples of stories and profiles of individuals served by The Fedcap Group. These are used to engage donors, funders and other stakeholders, and are disseminated at events, via email and through social media, to create a powerful emotional connection with the agency’s mission and brand. I identified the individuals from among the agency’s client base, conducted all interviews, and wrote all text.